About Us
How We Work, What We Do and How It Affects You
We provide businesses and professional service providers with a comprehensive platform by which they can create and manage their online presence
The emerging social graph creates an opportunity for businesses to advertise their services on a local level
Lightswitch will allow users and businesses to make referrals through feature integration with key social networking platforms
How It Works
Lightswitch provides small businesses and professional service providers with a comprehensive platform by which they can create and manage their online presence through a dynamic & personalized business landing page, performance & analytics dashboard, and two-way social media integration - complete with search engine advertising, optimized for local search. lightswitch provides a complete, end-to-end online presence management solution for small businesses & service providers
Behind the Scenes
As the web has evolved, many businesses have set up websites that amount to antiquated brochureware.† However, as we are now able to efficiently deliver rich multimedia content, a business can express their expertise in a manner that is comprehensive enough for a consumer to fully understand their offering & capabilities, thus attracting new customers in real time through the web
Historically, when individuals needed referrals they would either consult their friends & family, or would look in the yellow pages (or some similar directory), typically based on geography.† In addition, many sites have emerged that attempt to aggregate expertise into various clusters (i.e. find a lawyer, doctor, etc.). The inherent problem with all of these efforts is that they are disconnected from the emerging social graph, which is the online interconnection among people through which they share and communicate based upon a connection they have established. The emerging social graph creates an opportunity for businesses to advertise their services on a local level to users who are in need.† †
The Lightswitch Advantage
Lightswitch is a portal made up of a community of users and personalized business landing pages that will allow consumers and businesses to connect through variable marketing campaigns in which businesses can dial up their direct marketing to reach users in need of the services they provide. The site will allow users and other business to make referrals and will feature integration with key social networking platforms.
